It doesn’t matter wherever you live on this
planet; the logos are all over the place. Companies, firms, industries, stores,
etc. have to use a smart logo so that their product becomes a household name,
at least for their target market. The logos remind people instantly of a
product or service they use and coupled with a catchy tagline it compels them to
buy it. That’s the power of a logo but it takes a lot of time in the initial
process of logo design to make a killer pattern and layout at first. Let’s this
discuss this process in a bit detail in this blog.
The design process starts with a company
asking a designer to make a logo for them. The role of the designer starts here
with research about the competitors’ logos and the industry in which his client
is working. That is why this step alone takes a lot of time. It isn’t a
straight forward process with sometimes the research can take many days or even
weeks. Once the research aspect is over, then the designer creates a series of
logos which he presents to the client. The client has to choose a logo from the
set or ask for another set or modification in a selected one
.
The Significance of Logos in Making
your Product into a Brand
The logo design is of great significance to
a product’s recall value in the mind of the target audience and in some cases
the general public too. If a logo is immensely catchy and unique, it will be
recognizable and anyone will be able to relate to it concerning the product it
serves. This recognition part is related to the brand identity and it’s the
main challenge a designer has to take on. Thus, the design for the logo is not
just for the sake of getting a symbol on a billboard alongside your company name;
it is for making your product the much needed boost in making it a brand in a
brand conscious world.
So you can see the importance of designing
a logo is such that you can’t rely on a freelancer for this purpose. You must
look for a firm having years of experience in designing logos so that you can
also get a trendy and unique logo.
Logos are very important in making a product into a brand. I really impressed by your post its very informative and helpful especially for newbies. Thumbs up for you, Keep up the great work.
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